Prof Anne-Marie Greene and Dr Jenna Ward of DeMontfort University (Leicester, UK) were commissioned to provide the National Trust with a detailed, evidenced-based understanding of: (1) what it means to manage volunteers in the National Trust (2) the nature of similarities or differences between the management of volunteers and paid staff (3) the implications of these similarities or differences for policy, resourcing and strategic planning around volunteer management within the National Trust. This report is based on empirical evidence from in-depth qualitative case studies carried out at two National Trust properties between 2013 and 2015.
The researchers concluded that, "in practice, the management of volunteers within the National Trust is, and should be, significantly different to the management of paid staff. These differences can be classified around five broad, yet interconnected, themes: Performance Management, Communication, Task Differentiation, Trust and Fear vs Autonomy and Creativity, Emotional Labour."