Share of Mind, Share of Heart is a pithy, potent survival guide to making good things happen with marketing. Read it to engage more powerfully within your own organization – and with the world beyond. Change for the good starts here.
—Katya Andresen, CSO, Network for Good
Author of Robin Hood Marketing
Share of Mind, Share of Heart is deceptively simple but actually profound. It explains and applies basic principles of business marketing to the special situations faced by all nonprofit organizations large and small. This is not a book about publicity or sales or even client development. Instead, Stershic focuses on nonprofits’ most powerful asset: its mission-driven people. Learn to nurture and motivate those who deliver the services and everything else follows. Uniquely, the book shows how paid staff and volunteers are full partners in maintaining the organization’s image and impact in the community. The reader who resonates with the content and uses the provided action plan notes will discover many ways to do the internal marketing that ultimately produces public results.
—Susan J. Ellis, President, Energize, Inc.
Stocked with examples throughout, Share of Mind, Share of Heart is filled with valuable nuggets of wisdom important for every nonprofit executive who wants to win the hearts and minds of its target audiences. Sybil Stershic demonstrates how marketing is too important to be left to the marketing department — it's everyone's job.
—Ken Bernhardt, Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean
Robinson College of Business, Georgia State University
For the guerrilla nonprofit marketer's personality, with a bent toward taking action. Sybil Stershic's book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits is all about getting active in marketing your organization. Each easy-to-understand chapter gives you practical action-oriented tasks that help you focus on getting more than your organization's fair share of the minds and hearts of the people you want to reach.
—Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits: 250 tactics to promote, recruit, motivate, and raise more money
Share of Mind, Share of Heart is a great guide to success in nonprofit marketing with a strong reminder about the importance of engaging an often overlooked audience — staff members of the organization.
—Celeste Wroblewski, Nonprofit strategist, Chicago