Good, skilled people in the field of volunteer management are often unsuccessful because they function reactively in programs where there is little or no true commitment, understanding or support for developing and sustaining a healthy, cutting-edge volunteer program. Individuals leading volunteer programs must not only be excellent technicians but also be able to proactively influence individuals and systems to work effectively with volunteers.

This being said, the reality is that most people coordinating volunteer programs are positioned in the middle level of an organization and rarely have any authority over the people they must influence to ensure an effective program. Thus, they must have superb persuasion skills and strategies to garner the support they need to manage an excellent program.

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