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Keeping a volunteer program responsive to today's volunteers involves leading
a periodic environmental scan to determine what trends are factors in attracting
and retaining volunteers. It is important that all staff and leadership volunteers
understand these trends. They have implications that impact your organization's
success at recruitment, supervision, risk management, recognition, designing
volunteer jobs and other key elements of good program management.
I would suggest that you do an annual "Trends Training" with key
staff and volunteers in your organization. By using the simple exercise that
follows, organizations can be educated about the trends, issues and needs of
today's volunteers and can be provided with a context to identify the challenges
and opportunities inherent in them. After this process, an organization is
positioned to adapt its current program by strategically taking full advantage
of the trends while diminishing their challenges
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