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Save a Life, Win a Car!
When Do Incentives to Volunteer Cross the Line?
Posted on 18 August 2005 by Deborah Stroup, MO Secretary of State/Wolfner Library for the Blind Coordinator of Volunteers, Jefferson City, MO USA
The first thing that struck me when I saw the flyer for the blood drive was this: How many people will lie in order to give blood, hoping to win this car? When you donate blood, you have to fill out a questionnaire. I can't give blood anymore because I am taking a blood thinner, and my blood is unsuitable for use by other people. What if I lied on the questionnaire about my medications, because I wanted so badly to win this car? The blood bank could be severely compromised. So, in addition to all the other issues raised about volunteering, there are practical questions we need to be asking about what people might be willing to do for large incentives. We might impact our programs in ways that have serious repercussions.
Posted on 22 July 2005 by Carol Dixon, Providence Health Care, Director, Volunteer Resources , Vancouver, Canada
I recently volunteered at the grand opening of a well financed research centre in my community. In exchange for my Saturday afternoon (just one) I received a high quality golf shirt with crest and an invitation to a wine and cheese thank you event the next week. So I went and had great wine and high quality cheese -- for my 3 hours. BUT do I realize that this is a wealthy company? Yes. Would I expect my local hospital to do the same? No. Longer term volunteers volunteer for different reasons, one time volunteer roles like the above and like the sporting events are different and appeal to different people. -- And my husband wears the golf shirt a lot.....
Posted on 19 July 2005 by Greg Scanlan, National MS Society, Minnesota Chapter (not the same as the MS Association mentioned), Volunteer Development Coordinator, Minneapolis, MN United States
There is a lot being said
about motivations that volunteers have. I don't think enough is
being said about the motivations that the "donor" of perks have.
While the Saturn promotion in Arizona
might have come about out of Saturn's altruism and civic spirit,
we'd be naive not to acknowledge that they also are doing it to
enhance their public image, promote themselves, show off their product,
etc. I imagine they also end up with a list of people they can mail,
call, or e-mail future promotions. (Most contests or drawings are
conceived simply as a way to generate lists of prospective customers.
These lists can be quite expensive for a company to buy or create.)
So, I don't want to sound too cynical,
but I think the incentivizing of volunteer opportunities is just
part of the "free lunch" corporate promotions mentality. It's also
just anther example of the reality that non-profits (from public
radio to health organizations to schools) either choose to or have
to rely more and more on corporate sponsorship.
What we lose in so doing is not examined enough. Indeed, we use to call it selling out, and I'm not sure just calling it marketing makes it any better.
Posted 11 July
2005 by Pam Betz
Good going fellow colleague! However, as
Vice Chair of the Community Leadership Council of United Blood Services
in Phoenix, I beg to differ with the analogy of blood donors as 'volunteers'
with special perks, in this instance the chance to win a car.
They are giving not only of their time, but life source
to others. The ultimate volunteer! In the summer when
blood donations seriously decline, whatever means need to be taken
to motivate donations, I support them 100%.
The alternative of not having a vital blood supply available is unfathomable....you don't realize the importance of those donor 'volunteers', until you need the priceless gift of life for you or a loved one. Without it, this discussion would be nonexistent.
Posted 9 July 2005 by Amy
Lemon
I will admit that the suggestion that someone give blood so they
may win a car makes me uncomfortable. However, ten years as
a volunteer manager in 2 very different non-profit settings has
taught me that all volunteers get something out of volunteering.
If they didn't, they wouldn't volunteer. Whether it's motivation
to get out bed, work experience for building up a resume, a belief
that they are making the world a better place, companionship with
other volunteers, the discounts at the non-profit's store, or a
chance to win a car it's all motivation.
It helps to know what kind of volunteer you are looking for and understanding who is motivated by what benefit. The person who is motivated to win a car is very different from the person who volunteers for companionship, for example. If another agency in your area is offering a car raffle to its volunteers, you are only competing for the type of volunteer who would be motivated by a car raffle and that is by no means every possible volunteer in your area. There's nothing wrong with this type of volunteer, but I think most agencies need more substance and motivation from their corps of volunteers. More importantly, most volunteers need more from their volunteer experience than the superficiality of a car raffle.
Posted 9 July 2005
by Tiffani Hill, CVA, Foodbank of Santa Barbara County, Program
Manager, Santa Barbara, CA USA
This topic hits home with food banks across the country.
Volunteer opportunities with food banks tend to attract court-ordered
community service volunteers and community members who are hungry.
Many of our volunteer positions involve heavy labor and are not
as "sexy" as docenting at a museum, teaching art at a children's
camp, or assisting keepers at a zoo. So, many food banks attract
and retain volunteers by giving them food.
Many food banks are accredited by America's
Second Harvest- this accreditation is a sign that the agency meets
high standards of conduct and cleanliness. We received one of our
regular audits from this accreditation group this spring and were
surprised to find that we were "out of compliance" by allowing volunteers
to take a certain amount of food in exchange for a minimum number
of hours worked. America's Second Harvest interprets this as paying
the volunteers in food in exchange for their work. The auditor cited
the IRS Tax Code of 1976, specifically 170(3).
We immediately complied and lost such a large number of volunteers that activity in our two warehouses came to a halt. We had to refuse truck loads of donations because we did not have enough staff to process it or room to store it. Paid staff had to re-direct their time to go out to off-site food distributions that were previously well supported by volunteers. In addition, we fielded many complaints by upset volunteers.
Many volunteers who previously took advantage
of the opportunity to "earn" food did so because they felt they
were giving back for the help that they received. This seemed to
be a more dignified option than just becoming another statistic
in a social service program and receiving "hand outs". They felt
they were not taking advantage of the "system" and were not "charity
cases". I applaud this motive and, when marketing our opportunities,
highlight that our efforts provide food for 68,000 community members,
45% who are children. My hope is that these volunteers will see
that, when they receive help, they are not receiving something for
nothing because they gave back at another place in the continuum.
Posted 9 July 2005 by Sarah
(Sam) Elliston, Trainer/Consultant, Cincinnati, Ohio USA
What an intriguing series of questions. I volunteered
at a community race just yesterday (the 4th of July) and I witnessed
the runners and walkers acting as if entitled to the rewards and
incentives, not the volunteers. In fact, most of us didn't
wear the identifying t-shirt because we didn't receive it until
that morning (and for some of us it was too small).
But that begs the question.
I have always maintained that people volunteer because they want to, at some level; in some way it meets an internal need, whether they are aware of it or not.
So, the incentives like a car or a lap top will probably appeal to some but not all. I don't think I'd volunteer on the chance of winning a car or a lap top, unless I thought the cause important and the volunteer opportunity wasn't too taxing. If I was offered a lap top just for volunteering, no lottery, a done deal, then I'd be very interested but that's because I really want a lap top right now.
Is it still volunteering if I am doing it to receive a thing- for example, the car? I wonder - wouldn't it have to be reported to the IRS as some kind of a capitol gain? In which case, the IRS will have defined it as NOT a volunteer activity, n'est-ce pas?
So, fascinating question. I think people will continue to volunteer; I don't think we will run out of volunteers; and I think the people who know nothing about it who are developing the incentives and "cause marketing" approach will both teach us something about marketing and learn themselves that people will always help each other, all the time, incentives or not.
Posted 9 July 2005 by
David Westervelt, N Street Village, Manager of Volunteer and
In-kind Services, DC USA
I agree that the presented arguments against these incentives
suggest a very low opinion of human generosity. Because
people naturally want to give of their time to programs in
which they find meaning and fulfillment, incentives will never
be more than a nice reward or, at worst, noise.
Posted
9 July 2005 anonymously, USA
We have a responsibility to effectively market
our organization's volunteer program to the public. Successful
marketing campaigns and communications reach the hearts of potential
volunteers, while inviting them to join in a worthwhile effort.
We design each volunteer position so that it is meaningful to
the volunteer, while also tied to our Mission and meeting our
business goals.
On this issue, I have been concerned that there seems to be a lack of attention given to the "compensation" issue. This must be considered when gifts are given to volunteers. By law, volunteers must claim "gifts" (a.k.a. "incentives") they receive as "payment for services rendered" (compensation/income) if the gift(s) exceed a "reasonable amount." For our purposes, we put an annual "cap" of $25 per volunteer. Connecting hours volunteered to receipt of specific item(s), can equate to compensation, thereby, in essence, making the volunteer an employee. My advice: seek legal counsel prior to making decisions about the "goodies" you give volunteers for their services.
Bottom line: Our communities benefit when we get the best volunteers in the best positions. Rather than "compete," many of us (local volunteer coordinators) recommend each other's organizations to volunteers who are clearly not a "good fit" for our needs, but may be a "perfect fit" for another's.
Posted 9 July 2005
by Caroline at Inland in Maine, USA
I have serious concerns about the title
volunteer when a person receives values in money, valuable
products like cars, etc. Why would they wear that
title?
A volunteer should be a person
who is giving, and gives from their heart. The experiences
that they receive is their reward for a job well done.
Small gifts, such as meals, a rememberance at Christmas, a card on birthday's, etc. should be all that is necessary.
But the world is changing. It is hard to find good people as so many organizations require their help. Budgets have a short fall. Wish we could clone some of the good ones.
Posted 9 July 2005
by Gilda Kaplan, Vail Police Department, Volunteer Coordinator,
Vail, Colorado USA
As a "Volunteer" Volunteer Coordinator for
a Government agency (Police Department) we are greatly
impacted by non propfit organizations that either have
sponsors or are using donated funds to provide incentives
for volunteering. I have been asked what do we give and
when I explain that as Government organization we cannot
provide gifts, they're no longer interested in working
with us.
We are a small resort community and I believe that a one on one personal relationship is what keeps our volunteers involved.Yes, the guys with the big incentives are competition, but if that's what they're looking for, they are not what we are looking for.
A token of thanks is nice to provide
for service rendered, but when it gets to the proportion
of giving away a car or other high ticket items it cheapens
the word "volunteer". One "reward" we gave our volunteers
who put in the required number of hours was to present them
with The President's Volunteer Service Award at a session
of the Town Council and invited the Media to cover the event.Each
Award package cost $2. An inexpensive way to say thank you
and a public recognition for their work.
Posted 9 July 2005
by Proscovia Wagaba, Refugee Housing Association, Volunteer
Coordinator, London UK
We all agree that the days of Florence
Nightingale and Eglantyne Jebb,of dedicating to a cause
for 30 years,with no expenses paid, no perks expected,
are well and truly gone. People will still volunteer for
the cause, but in the process they expect to improve their
CV, improve their standing in society, travel, make useful
contacts, have fun and yes maybe get the odd perk here
and there.
Governments around the world
now recognise the value of volunteering to their economies.
In an increasingly competitive
environment, the business and marketing strategists of
voluntary oganistions have to look for new and more innovative
ways of attracting resources, including volunteers.
This favours larger more well established charities at the expense of smaller voluntary organisations and community groups. As Volunteer managers, we can contiue to be aware of volunteers' motivations, design good volunteer placements and support our volunteers effectively. We also need to keep our eye on the bigger picture and think strategically in an increasingly competitive sector.
Posted 9 July 2005
by H. Roberts, Project Linus NJ, Inc., President, Keyport/NJ
USA
Timely and interesting topic. I fear
the ole "whats in it for you" marketing compass at work
here. Couple that with non-profit fundraising activities
that confuse volunteers contributing to an agencies day
to day operation with volunteers supporting a charity
event and what have you got? If you dangle a carrot,
most bunnies will bite--but sometimes the mission is all
we should dangle. It's up to us, the professionals,
to keep the focus on the mission.
Popular and growing cause
marketing methods have generated new ideas and created
the need for a host of new definitions but outcomes
are often subjective. For a charity of any size
to lead with perks in exchange for volunteer service
and/or support in my mind confuses the very definition
of non profit. This industry has enough challenges
when it comes to defining the profession without creating
new more confusing ones!
My question to fellow professionals
is: Do you believe in volunteerism or do you believe
that incentives are the only way to secure volunteers?
What does your agency promise in return for solidarity?
Do you regard recruitment as a live auction or a professional
opportunity?
8 July 2005
by Richard Katona, Volunteering Development Manager, Depaul Trust,
UK (originally posted to the
listserv UKVPMs and shared here with permission)
As we all know, volunteering gets very fuzzy around
the edges and, to be honest, I think that is always going to be
the case. Andy Fryar is right, volunteering is a dynamic phenomenon,
not easily straitjacketed into rigid definitions and Susan J Ellis
is right too, there does have to be a line between volunteering
and not-volunteering somewhere.
I tend to think that we should be guided by what's happening in
real life rather than what the definition says.
A couple of old war-stories come to my mind, regarding two people
who were treated fully in accordance with volunteer management
good practice. But the trouble was that although they were both
referred to as 'volunteers', neither of them really were. One
was on a work experience placement and the other was on secondment
from a religious community. In the first instance there were supposed
to be academic placement outcomes that were not being managed
at all and in the second instance the person was effectively being
deprived of her statutory employment rights.
Volunteering 'good practice' does not necessarily remain 'good
practice' when used to manage not-volunteering situations, when
you may need to adopt a different 'good practice' set.
That, I think, rather than snappy definitions, is the real point.
Posted 6 July 2005
A representative of the "10,000 Hours Show" in Iowa has posed a lengthy and interesting response to Andy's Hot Topic on OzVPM. See http://www.ozvpm.com/responsepage.htm.
Posted 1 July 2005 by Lacretia
Bacon, Phoenix AZ USA
I've been concerned for a while that high profile
organizations - like sports team foundations - offer volunteers
an incredible mix of incentives: meals, free parking, tickets,
"meet the player" opportunities, behind the scenes exclusivity
(our local sports team is now selling opportunities to shadow
employees during a game to boost revenue), memorabilia created
for a specific event to make it "exclusive," and the
like.
And although I've seen this happen since we at the city were asked
to help staff Super Bowl XXX events about 10 years ago, I've now
seen it creep into other areas. And I think cause-related
marketing has hastened its spread.
What this means to me in the volunteer world is that the "perks"
that we used to be able to offer - or had and not even realized
it - have now been diluted. If not diluted, then we need to realize
what we have and market it better ourselves! (-:
It is competition - mostly for people's spare
time, but also for their interest as lots of these are also marketed
as a way to "help." They also fit nicely into
our (mostly American issue here) increasingly fragmented, busy
life.
So, to me, it raises questions that seem to supplement or complement
what you have listed: In all our studies and talk about how much
people "give" - do we segment out these other factors
simply because we're navel-gazing at our own industry?
Is this another way to engage people that "whets their appetite"
for more service or furthers the idea that 2 hours "helping"
at an event while getting a lot of perks will solve a complex
community issue? (I haven't witnessed the application of
tenets of service learning during any that I've participated in,
but it could be happening in other spheres.)
Do these marketing campaigns siphon off a large section of the
potential volunteer pool - that "casual" volunteer that
we hope we can connect to our organization? Or, does it offer
a new chance for people to engage that we wouldn't get anyway?
Does anyone study how people connect?
What will happen to small programs that can't compete with these
high-profile campaigns? Will we be forced to create collaborations
and coalitions? Is this a bad thing?
Does this mean (to borrow business terms here) that we have a
mature market that is increasingly segmented? If so, will our
programs become more specialized also? How does that translate
to our generic recruitment term of "help?"
Is this essay a tempest in a tea pot and the whole thing will
peak and deflate so that we return to the way things were?
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